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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

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September 11, 2025

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

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Ekimetrics at ARF Marketing Analytics Accelerator

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资讯、洞察与最新动态

精选内容

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Ekimetrics中国区总经理专访：数据科学+AI双引擎，在中国咨询圈杀出新路径

“安静的AI”，赋能奢侈品与美妆品牌的卓越力量

Ekimetrics负责任AI安全框架：守护数据资产，重塑企业竞争优势

亚太消费市场营销攻略白皮书：出海品牌的营销致胜之道

2025年亚太区 AI与数据智能新趋势

Decoding China's GenAI: A Guide for Global Business

YouTube creative effectiveness: Three golden rules that could double ROI

Advanced Study: Measuring YouTube ad creative quality impact at scale

Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

Ekimetrics x Google: Mastering Creative Excellence on YouTube in Europe

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

其他动态

Ekimetrics at ARF Marketing Analytics Accelerator

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

Using AI to Create Customer-Centric Business Strategies

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