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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

Download to access the full report.

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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

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August 4, 2025

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Why luxury and beauty Maisons need AI to steer their transformation

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July 21, 2025

Ekimetrics appoints ex Meta Marketing Science chief to lead UK enterprise AI expansion

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Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

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The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

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Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

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Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

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资讯、洞察与最新动态

精选内容

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Why Influencer marketing is no longer a measurement blind spot

MMM vs. MTA: Which marketing measurement approach drives better decisions?

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

Ekimetrics x Google: Mastering Creative Excellence on YouTube in Europe

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?

Why luxury and beauty Maisons need AI to steer their transformation

Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

Ekimetrics appoints ex Meta Marketing Science chief to lead UK enterprise AI expansion

Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling

其他动态

Ekimetrics at ARF Marketing Analytics Accelerator

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

Using AI to Create Customer-Centric Business Strategies

联系我们的

数据科学专家

精选内容

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Why Influencer marketing is no longer a measurement blind spot

MMM vs. MTA: Which marketing measurement approach drives better decisions?

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

Ekimetrics x Google: Mastering Creative Excellence on YouTube in Europe

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should ​​you use, when, and why?

Why luxury and beauty Maisons need AI to steer their transformation

Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

Ekimetrics appoints ex Meta Marketing Science chief to lead UK enterprise AI expansion

Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

Short-term results vs. long-term strategy: ​​Avoid trade-offs with Marketing Mix Modeling

其他动态

Ekimetrics at ARF Marketing Analytics Accelerator

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

Using AI to Create Customer-Centric Business Strategies

联系我们的

数据科学专家

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?

Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling