This is some text inside of a div block.
OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

The 5 AI trends in 2025

AI is constantly evolving, and following its mutations and disruptions is essential for any decision-maker aiming to unlock its full value. Since anticipating and transmitting are part of our DNA, we’re sharing today the key trends that will shape tomorrow’s tangible and sustainable ROI for your organization.

Format
Industry
Expertise
Reset
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Tag Template
News
June 11, 2025

Ekimetrics and CreativeX Announce Partnership to Advance Creative Insights in Marketing Mix Modeling to Give Brands a New Competitive Advantage

Blog article
August 4, 2025

Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

Whitepaper
August 4, 2025

Ekimetrics x Google: Mastering Creative Excellence on YouTube in Europe

Blog article
August 4, 2025

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

Blog article
July 30, 2025

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should ​​you use, when, and why?

Blog article
July 22, 2025

Why luxury and beauty Maisons need AI to steer their transformation

Blog article
July 21, 2025

Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

News
July 21, 2025

Ekimetrics appoints ex Meta Marketing Science chief to lead UK enterprise AI expansion

News
July 16, 2025

Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

Blog article
June 27, 2025

Short-term results vs. long-term strategy: ​​Avoid trade-offs with Marketing Mix Modeling

Blog article
June 20, 2025

The right product, in the right place, at the right time: How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

Blog article
June 12, 2025

Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
Get in touch

Connect with our Data Science experts

Required*
Merci!
Nous vous recontacterons très prochainement.
Oops! Something went wrong while submitting the form.