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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

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Whitepaper
September 11, 2025

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Blog article
September 4, 2025

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

Blog article
September 4, 2025

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should ​​you use, when, and why?

News
August 12, 2025

Ekimetrics appoints ex Meta Marketing Science chief to lead UK enterprise AI expansion

Whitepaper
August 4, 2025

Rebuilding Marketing for the Privacy-First Era

News
August 29, 2025

Ekimetrics and CreativeX Announce Partnership to Advance Creative Insights in Marketing Mix Modeling to Give Brands a New Competitive Advantage

Whitepaper
August 4, 2025

'Quiet AI' The Invisible Touch in Luxury and Beauty

Whitepaper
September 12, 2025

Influencer Marketing Measurement for the Next Era

Blog article
June 17, 2025

From Marketing Mix Modelling to Econometrics: Top 10 FAQs answered

Blog article
June 17, 2025

Measurement’s Missing Link: Tracing the Impact of Social Communities

Whitepaper
August 12, 2025

Driving long term performance with customer lifetime value

Whitepaper
August 26, 2025

YouTube creative effectiveness: Three golden rules that could double ROI

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Retail & QSR
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Retail Luxury, Fashion & Beauty
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Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

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