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Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

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Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

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News, insights, and events

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Why Influencer marketing is no longer a measurement blind spot

MMM vs. MTA: Which marketing measurement approach drives better decisions?

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?

Why luxury and beauty Maisons need AI to steer their transformation

Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

Ekimetrics appoints ex Meta Marketing Science chief to lead UK enterprise AI expansion

Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

Rebuilding Marketing for the Privacy-First Era

EVs, AI & Infrastructure: Insights from MOVE 2025

Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling

Connect with our Data Science experts

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Why Influencer marketing is no longer a measurement blind spot

MMM vs. MTA: Which marketing measurement approach drives better decisions?

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should ​​you use, when, and why?

Why luxury and beauty Maisons need AI to steer their transformation

Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

Ekimetrics appoints ex Meta Marketing Science chief to lead UK enterprise AI expansion

Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

Rebuilding Marketing for the Privacy-First Era

EVs, AI & Infrastructure: Insights from MOVE 2025

Short-term results vs. long-term strategy: ​​Avoid trade-offs with Marketing Mix Modeling

Connect with our Data Science experts

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?

Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling