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News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

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L’IA générative au service du marketing : comment optimiser sa production de contenus à grande échelle

Comment Havea, leader de la santé naturelle, optimise sa production de contenu marketing à grande échelle grâce à l'IA générative ?

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Blog article

L’IA générative au service du marketing : comment optimiser sa production de contenus à grande échelle

Blog article

Comment Bonduelle optimise sa rentabilité et accélère ses décisions stratégiques marketing avec One.Vision, notre solution de Marketing Mix Modeling

News

Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) solutions

Whitepaper

L'IA générative : moteur d'impact pour les métiers - 6 piliers pour un projet réellement transformatif

Whitepaper

Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector

Blog article

Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

Blog article

Why Responsible AI security is key to protecting data and gaining a competitive edge

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Tackle customer strategy through data: 7 key steps to drive growth

Blog article

Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios

Blog article

2025 APAC Data & AI Trends: AI-Driven Business Transformation – Are You Ready for the Change?

Blog article

6 things to remember to create strategic impact with Marketing Mix Modeling

Interviews

Transformer la prise de décision marketing grâce au Marketing Mix Modeling nouvelle génération

Biens de consommation
Luxe, Mode & Beauté
Mobilité
Retail & Restauration rapide
Santé et industrie pharmaceutique
Services financiers
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
AI

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Demo.Live : Découvrez des démonstrations très concrètes d’IA générative développées pour nos clients

December 5, 2024 Location: 36 rue La Fayette, Paris 9e

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