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News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

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APAC's 10-Year Data and AI Trends: An Ekimetrics' Look Back at the Forces That Reshaped an Era

The rapid adoption of AI & Data has revolutionized commerce and industry in APAC. Within the last decade, Ekimetrics’ sustainable data solutions have enabled business leaders to scale impact, growth, and trust across the region’s rapidly growing $90B AI market.

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Blog article
October 21, 2025

Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

Blog article
October 21, 2025

3 techniques for defending ​​your 2026 marketing budget thanks to Marketing Mix Modeling

Blog article
October 16, 2025

How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs

Blog article
October 16, 2025

Branding Beyond the Quarter: Measuring Long-Term Media Impact with Data Science

Blog article
October 2, 2025

Why Influencer marketing is no longer a measurement blind spot

Blog article
September 25, 2025

MMM vs. MTA: Which marketing measurement approach drives better decisions?

Blog article
September 25, 2025

APAC's 10-Year Data and AI Trends: An Ekimetrics' Look Back at the Forces That Reshaped an Era

Whitepaper
September 3, 2025

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Blog article
August 4, 2025

Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

Whitepaper
August 4, 2025

Ekimetrics x Google: Mastering Creative Excellence on YouTube in Europe

Blog article
August 4, 2025

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

Blog article
July 30, 2025

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should ​​you use, when, and why?

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Hong Kong Cocktail Event: Celebrating Ekimetrics' 10-year Anniversary in APAC

September 18, 2025 Location: Hong Kong

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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