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Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

Download to access the full report.

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Whitepaper
September 11, 2025

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

News
June 17, 2025

Ekimetrics China GM Interview: AI-Powered Consulting Reshaping the Market

Blog article
August 12, 2025

Optimizing MMM in-Housing in APAC: Rebuilding foundations and navigating scenarios

Whitepaper
August 21, 2025

'Quiet AI' The Invisible Touch in Luxury and Beauty

Whitepaper
June 18, 2025

Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

Blog article
August 12, 2025

2025 APAC Data & AI Trends: AI-Driven Business Transformation – Are You Ready for the Change?

Whitepaper
August 12, 2025

Winning marketing strategies for consumer brands: benchmarking metrics that matter

Whitepaper
August 26, 2025

YouTube creative effectiveness: Three golden rules that could double ROI

Whitepaper
August 26, 2025

Advanced Study: Measuring YouTube ad creative quality impact at scale

Blog article
September 4, 2025

Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

Whitepaper
August 12, 2025

Ekimetrics x Google: Mastering Creative Excellence on YouTube in Europe

Blog article
September 4, 2025

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
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Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Hong Kong Cocktail Event: Celebrating Ekimetrics' 10-year Anniversary in APAC

September 18, 2025 Location: Hong Kong

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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