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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

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Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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News
June 11, 2025

Ekimetrics and CreativeX Announce Partnership to Advance Creative Insights in Marketing Mix Modeling to Give Brands a New Competitive Advantage

News
May 30, 2025

Ekimetrics China GM Interview: AI-Powered Consulting Reshaping the Market

Blog article
May 26, 2025

Optimizing MMM in-Housing in APAC: Rebuilding foundations and navigating scenarios

Whitepaper
May 14, 2025

Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

Blog article
February 10, 2025

2025 APAC Data & AI Trends: AI-Driven Business Transformation – Are You Ready for the Change?

Whitepaper
October 2, 2024

Winning marketing strategies for consumer brands: benchmarking metrics that matter

Blog article
August 4, 2025

Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

Whitepaper
August 4, 2025

Ekimetrics x Google: Mastering Creative Excellence on YouTube in Europe

Blog article
August 4, 2025

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

Blog article
July 30, 2025

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should ​​you use, when, and why?

Blog article
July 22, 2025

Why luxury and beauty Maisons need AI to steer their transformation

Blog article
July 21, 2025

Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

Consumer Healthcare & Pharmaceuticals
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Retail & QSR
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Retail Luxury, Fashion & Beauty
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Marketing Effectiveness (MMM)
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AI & Generative AI
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Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Hong Kong Cocktail Event: Celebrating Ekimetrics' 10-year Anniversary in APAC

September 18, 2025 Location: Hong Kong

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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