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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

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Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

AI can transform your business, but only when its foundation aligns with your goals. As a business leader, the hidden cost of getting AI wrong demands your attention: wasted budgets, missed opportunities, and lost competitive advantage. You don't need a technical background, but you do need clarity on trade-offs and risks to maximize impact while avoiding costly pitfalls. Drawing from real success stories across APAC's finance, retail, and tech sectors, this whitepaper provides your practical roadmap on how to match AI solutions to your priorities, balance speed with safety and flexibility for lasting results, and build adaptable systems using proven decision frameworks.

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News

Ekimetrics China GM Interview: AI-Powered Consulting Reshaping the Market

Blog article

Optimizing MMM in-Housing in APAC: Rebuilding foundations and navigating scenarios

Whitepaper

Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

Blog article

2025 APAC Data & AI Trends: AI-Driven Business Transformation – Are You Ready for the Change?

Whitepaper

Winning marketing strategies for consumer brands: benchmarking metrics that matter

Blog article

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should ​​you use, when, and why?

Blog article

Why luxury and beauty Maisons need AI to steer their transformation

Blog article

Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

News

Ekimetrics appoints ex Meta Marketing Science chief to lead UK enterprise AI expansion

News

Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

Blog article

Short-term results vs. long-term strategy: ​​Avoid trade-offs with Marketing Mix Modeling

Blog article

The right product, in the right place, at the right time: How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Hong Kong Cocktail Event: Celebrating Ekimetrics' 10-year Anniversary in APAC

September 18, 2025 Location: Hong Kong

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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