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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

Download to access the full report.

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文章

June 20, 2025

The right product, in the right place, at the right time: How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

文章

June 12, 2025

Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

新闻

June 11, 2025

Ekimetrics and CreativeX Announce Partnership to Advance Creative Insights in Marketing Mix Modeling to Give Brands a New Competitive Advantage

白皮书

June 5, 2025

GenAI for business in action

新闻

June 3, 2025

Ekimetrics reshapes its executive governance as part of “Elevate”, its 2028 strategic plan to become the global leader in AI deployment at scale

新闻

May 27, 2025

Ekimetrics中国区总经理专访：数据科学+AI双引擎，在中国咨询圈杀出新路径

文章

May 20, 2025

How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling

白皮书

May 19, 2025

“安静的AI”，赋能奢侈品与美妆品牌的卓越力量

文章

May 13, 2025

Drive Sustainability through Data from strategy to business impact

文章

April 25, 2025

Ekimetrics负责任AI安全框架：守护数据资产，重塑企业竞争优势

新闻

April 8, 2025

Eric Labaye Appointed Chairman of the Ekimetrics’ Supervisory Board

白皮书

March 25, 2025

The 5 AI trends in 2025

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Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

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The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

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Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

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Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event

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资讯、洞察与最新动态

精选内容

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The right product, in the right place, at the right time: How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

Ekimetrics and CreativeX Announce Partnership to Advance Creative Insights in Marketing Mix Modeling to Give Brands a New Competitive Advantage

GenAI for business in action

Ekimetrics reshapes its executive governance as part of “Elevate”, its 2028 strategic plan to become the global leader in AI deployment at scale

Ekimetrics中国区总经理专访：数据科学+AI双引擎，在中国咨询圈杀出新路径

How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling

“安静的AI”，赋能奢侈品与美妆品牌的卓越力量

Drive Sustainability through Data from strategy to business impact

Ekimetrics负责任AI安全框架：守护数据资产，重塑企业竞争优势

Eric Labaye Appointed Chairman of the Ekimetrics’ Supervisory Board

The 5 AI trends in 2025

其他动态

Ekimetrics at ARF Marketing Analytics Accelerator

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

Using AI to Create Customer-Centric Business Strategies

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