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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

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Why Influencer Marketing is No Longer a Measurement Blindspot

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Blog article
August 19, 2025

Why Influencer Marketing is No Longer a Measurement Blindspot

News
June 11, 2025

Ekimetrics and CreativeX Announce Partnership to Advance Creative Insights in Marketing Mix Modeling to Give Brands a New Competitive Advantage

Whitepaper
May 19, 2025

'Quiet AI' The Invisible Touch in Luxury and Beauty

Whitepaper
March 6, 2025

Influencer Marketing Measurement for the Next Era

Blog article
January 22, 2025

Measurement’s Missing Link: Tracing the Impact of Social Communities

Blog article
December 4, 2024

Real Time MMM for CPGs: fantasy, fallacy or entirely feasible?

Blog article
November 14, 2024

Retail Media Networks: Good Value, or ‘Good Grief!’?

Blog article
August 4, 2025

Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

Whitepaper
August 4, 2025

Ekimetrics x Google: Mastering Creative Excellence on YouTube in Europe

Blog article
August 4, 2025

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

Blog article
July 30, 2025

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should ​​you use, when, and why?

Blog article
July 22, 2025

Why luxury and beauty Maisons need AI to steer their transformation

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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