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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) solutions

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Blog article

Generative AI and the Magical Fable

Blog article

Unlocking the power of Gen AI: the crucial role of data governance

Whitepaper

The HexAIgen: A six point model for successful GenAI implementation

Blog article

Investigating public perceptions of climate change using ClimateQ&A

News

Ekimetrics joins the prestigious French Tech 120 ranking

Blog article

Driving Authentic Sustainability: Leveraging Data Science to avoid Greenwashing

Blog article

A Deeper look into China: What global brands are facing in China and how do they compete with domestic competitors today?

Blog article

Decoding the challenges of MMM in-housing

News

"The rollout of the AI Act should be smooth if companies are well-prepared"

Whitepaper

The Role of Customer Analytics Throughout the Value Chain

Whitepaper

Responsible AI: A competitive edge in the data and GenAI landscape

News

“Our holistic MMM approach is instrumental in creating impact”

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Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
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Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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