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YouTube creative effectiveness: Three golden rules that could double ROI

Ekimetrics has recently conducted an independent study, alongside Google, to reveal the impact of ad creative quality on YouTube video performance. Download the paper and discover the 3 golden rules of advertisers.

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A Deeper look into China: What global brands are facing in China and how do they compete with domestic competitors today?

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Ekimetrics and YouGov join forces to integrate YouGov data into companies’ brand image analyses

Whitepaper

Scaling Marketing Effectiveness

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Data Clean Rooms: 3 must-know use cases to unlock new possibilities for businesses

Operational Excellence

Customer Analytics

Marketing Effectiveness (MMM)

AI for Sustainability

AI & Generative AI

AI

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Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

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The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

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Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

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Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event

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News, insights, and events

Featured content

YouTube creative effectiveness: Three golden rules that could double ROI

A Deeper look into China: What global brands are facing in China and how do they compete with domestic competitors today?

Decoding the challenges of MMM in-housing

"The rollout of the AI Act should be smooth if companies are well-prepared"

The Role of Customer Analytics Throughout the Value Chain

Responsible AI: A competitive edge in the data and GenAI landscape

“Our holistic MMM approach is instrumental in creating impact”

2024 APAC Data & Digital Trends

AI: striving for a clean and sovereign Europe

Building bridges between short-term ROI and Desirability in turbulent times!

Ekimetrics and YouGov join forces to integrate YouGov data into companies’ brand image analyses

Scaling Marketing Effectiveness

Data Clean Rooms: 3 must-know use cases to unlock new possibilities for businesses

Upcoming Events

Ekimetrics at ARF Marketing Analytics Accelerator

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

Using AI to Create Customer-Centric Business Strategies

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