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News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

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The 5 AI trends in 2025

AI is constantly evolving, and following its mutations and disruptions is essential for any decision-maker aiming to unlock its full value. Since anticipating and transmitting are part of our DNA, we’re sharing today the key trends that will shape tomorrow’s tangible and sustainable ROI for your organization.

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Whitepaper
September 26, 2022

Navigate short term market volatility by building an adaptive marketing measurement capability

Whitepaper
September 20, 2022

Think big, act small: Using data science to accelerate portfolio value creation in Private Equity

Whitepaper
July 13, 2022

A practical approach to the cookieless future of marketing effectiveness

Blog article
July 13, 2022

How to leverage AI and data science to make business sustainable

Blog article
July 7, 2022

Sustainability: industry’s most pressing, burning platform

Whitepaper
June 30, 2022

Sustainability: Tackling industry’s most pressing, burning platform

Whitepaper
June 21, 2022

The misunderstanding of ROI in Attribution

Whitepaper
May 10, 2022

Overcoming the Overwhelm: The Changing Face of Connected-Car Data

Blog article
April 7, 2022

In-housing Marketing Measurement & Optimization: the benefits

Blog article
April 7, 2022

In-housing Marketing Measurement & Optimization: what’s involved

Whitepaper
March 31, 2022

Marketing Measurement & Optimization: in-housed, outsourced or hybrid?

Blog article
March 31, 2022

MMO: key considerations before you go in-house Executive Summary

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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