Our luxury, fashion and beauty expertise
Optimize your sales and marketing strategy andproactively steer your sustainability path while developing your brand image.
The main challenges
The luxury, beauty, and fashion industry is increasingly polarized. New entrants,such as local players and hyper-specialists, are disrupting the sector whilethe macro-economic context is more uncertain than ever, and omnichannel poses achallenge. Under these conditions:
- How can you reconcile GenZ’s expectations in terms of innovation with controlling ESG and environmental impact?
- How can you better manage your business by streamlining your sales resources and increasing your profits while controlling your brand image?
- How can you maintain strong emotional connections with increasingly connected customers and create frictionless online and offline journeys?
Ekimetrics can help you tackle these challenges
Decarbonize your supply chain
To control your ESG trajectory, take the initiative by rethinking your entire supply chain. Decarbonize your Scope 3 by collecting and analyzing environmental data from your suppliers with our ESG Copilot AI solution. We can then help you formulate strategic recommendations to fundamentally transform your ecosystem.
Optimize your business portfolio in an agile way
Manage your business activities using our MMM (Marketing Mix Modelling) approaches that reconcile short-term challenges with brand awareness. We can guide you in your strategic and operational decisions, particularly in relation to the media, digital channels, trade marketing, PR, partnerships, and sponsorship deals.
Give your customers a premium omnichannel experience
Guarantee an excellent customer experience and personalize your touchpoints with our support. Draw on our AI solutions to ensure you offer the right product in the right place at the right time. Maintain strong emotional connections with your customers by giving them a seamless online and offline experience.
