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OUR perspective

Actus & insights

Votre réussite compte. Experts en MMM et en IA depuis 2006, nous partageons notre vision, nos enseignements et mettons en avant les réussites de nos clients. Découvrez leurs témoignages, nos analyses, interviews, articles, ainsi que nos événements à venir.

INSIGHTS

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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

Download to access the full report.

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Article de blogue
August 12, 2025

Self-AMPLIFY: Improving small language models with self post hoc explanations

Livre blanc
August 12, 2025

Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality

Actualités
June 17, 2025

Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) solutions

Livre blanc
August 12, 2025

Making Effectiveness a Strategic Driver for C-Suite

Article de blogue
June 17, 2025

Retail Media Networks: Good Value, or ‘Good Grief!’?

Actualités
June 17, 2025

​​​The 2024 Conference on Empirical Methods in Natural Language Processing (EMNLP) has accepted our scientific paper

Actualités
June 17, 2025

Comment l'IA Générative permet d'accélérer les prises de décision ?

Article de blogue
June 17, 2025

Magazine supply optimization: How data-centric solutions are changing the game

Rapport
August 12, 2025

Winning marketing strategies for consumer brands: benchmarking metrics that matter

Actualités
August 12, 2025

We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”

Livre blanc
August 12, 2025

Driving long term performance with customer lifetime value

Actualités
August 12, 2025

The 11th IEEE International Conference on Data Science and Advanced Analytics (DSAA) has accepted our scientific paper on AthenIA

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Efficacité marketing et commerciale
Stratégie de durabilité et reporting ESG
IA & IA Générative
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Upcoming

Prochains évènements

Découvrez les retours d'expériences de nos clients, leurs témoignages et leurs meilleures pratiques en IA, IA générative et Marketing Mix Modeling (MMM).

Le MMM, outil de décision stratégique : Pratiques gagnantes et tendances à ne pas manquer

July 3, 2025 Location: 36 rue La Fayette, Paris 9

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