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Marketing Effectiveness (MMM)
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Marketing Effectiveness (MMM)

Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality

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Date: November 28, 2024
Category: Whitepaper
Author: 
Matt Andrew

This paper explores marketing measurement triangulation, or unified marketing measurement (UMM), with practical steps to implementation. To guide marketing leaders through this journey, we follow a real-world example of how leading media and entertainment company, Sky, has built its solution

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