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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

APAC's 10-Year Data and AI Trends: An Ekimetrics' Look Back at the Forces That Reshaped an Era

The rapid adoption of AI & Data has revolutionized commerce and industry in APAC. Within the last decade, Ekimetrics’ sustainable data solutions have enabled business leaders to scale impact, growth, and trust across the region’s rapidly growing $90B AI market.

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News
October 17, 2023

Ekimetrics launches the Radians platform

Blog article
October 2, 2023

Marketing pharma: leveraging data science to create a competitive advantage

Blog article
September 27, 2023

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (2/3)

Blog article
September 14, 2023

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (1/3)

Blog article
September 6, 2023

Can the beauty industry break its addiction to ‘Gift with Purchase’?

Blog article
September 4, 2023

Data Clean Rooms: Overcoming Technical and Human Challenges with Governance

Blog article
August 30, 2023

Facing inflation: leveraging data science to optimize price and promotion strategy

News
August 29, 2023

Ekimetrics recognized as a Leader in Marketing Measurement and Optimization

Whitepaper
August 29, 2023

The Forrester Wave: Marketing Measurement and Optimization, Q3 2023

Blog article
August 1, 2023

On the importance of first actions to achieve sustainable development

Blog article
July 31, 2023

Evaluating self-attention interpretability through human-grounded experimental protocol

Blog article
July 27, 2023

Inflation: leveraging Data Science to revamp pricing & promotion opportunities

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Hong Kong Cocktail Event: Celebrating Ekimetrics' 10-year Anniversary in APAC

September 18, 2025 Location: Hong Kong

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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