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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

APAC's 10-Year Data and AI Trends: An Ekimetrics' Look Back at the Forces That Reshaped an Era

The rapid adoption of AI & Data has revolutionized commerce and industry in APAC. Within the last decade, Ekimetrics’ sustainable data solutions have enabled business leaders to scale impact, growth, and trust across the region’s rapidly growing $90B AI market.

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Whitepaper
March 11, 2024

Responsible AI: A competitive edge in the data and GenAI landscape

News
February 28, 2024

“Our holistic MMM approach is instrumental in creating impact”

Blog article
February 6, 2024

2024 APAC Data & Digital Trends

Blog article
January 31, 2024

AI: striving for a clean and sovereign Europe

Blog article
January 29, 2024

Building bridges between short-term ROI and Desirability in turbulent times!

News
January 17, 2024

Ekimetrics and YouGov join forces to integrate YouGov data into companies’ brand image analyses

Whitepaper
January 10, 2024

Scaling Marketing Effectiveness

Blog article
December 4, 2023

Data Clean Rooms: 3 must-know use cases to unlock new possibilities for businesses

Whitepaper
November 27, 2023

Long-term marketing performance, brand equity: measuring and optimizing to guide your decisions

Blog article
November 10, 2023

CMOs: What your CFO needs to know about ROI

News
October 20, 2023

Committed to excellence, driven by a mission

Blog article
October 19, 2023

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (3/3)

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Hong Kong Cocktail Event: Celebrating Ekimetrics' 10-year Anniversary in APAC

September 18, 2025 Location: Hong Kong

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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