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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

APAC's 10-Year Data and AI Trends: An Ekimetrics' Look Back at the Forces That Reshaped an Era

The rapid adoption of AI & Data has revolutionized commerce and industry in APAC. Within the last decade, Ekimetrics’ sustainable data solutions have enabled business leaders to scale impact, growth, and trust across the region’s rapidly growing $90B AI market.

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Blog article
May 13, 2025

Drive Sustainability through Data from strategy to business impact

News
April 8, 2025

Eric Labaye Appointed Chairman of the Ekimetrics’ Supervisory Board

Whitepaper
March 25, 2025

The 5 AI trends in 2025

Whitepaper
March 6, 2025

Influencer Marketing Measurement for the Next Era

Whitepaper
February 27, 2025

Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector

Blog article
February 26, 2025

Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

Blog article
February 19, 2025

Why Responsible AI security is key to protecting data and gaining a competitive edge

Blog article
February 19, 2025

Tackle customer strategy through data: 7 key steps to drive growth

Blog article
February 10, 2025

2025 APAC Data & AI Trends: AI-Driven Business Transformation – Are You Ready for the Change?

Blog article
January 31, 2025

6 things to remember to create strategic impact with Marketing Mix Modeling in APAC

Blog article
January 15, 2025

Generative AI at the service of marketing: how to optimize ​​​​content production at scale

Blog article
January 7, 2025

How Bonduelle optimizes its profitability and accelerates its strategic marketing decisions with One.Vision, our Marketing Mix Modeling solution

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Hong Kong Cocktail Event: Celebrating Ekimetrics' 10-year Anniversary in APAC

September 18, 2025 Location: Hong Kong

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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