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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

APAC's 10-Year Data and AI Trends: An Ekimetrics' Look Back at the Forces That Reshaped an Era

The rapid adoption of AI & Data has revolutionized commerce and industry in APAC. Within the last decade, Ekimetrics’ sustainable data solutions have enabled business leaders to scale impact, growth, and trust across the region’s rapidly growing $90B AI market.

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News
July 16, 2025

Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

Blog article
June 27, 2025

Short-term results vs. long-term strategy: ​​Avoid trade-offs with Marketing Mix Modeling

Blog article
June 20, 2025

The right product, in the right place, at the right time: How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

Blog article
June 12, 2025

Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

News
June 11, 2025

Ekimetrics and CreativeX Announce Partnership to Advance Creative Insights in Marketing Mix Modeling to Give Brands a New Competitive Advantage

Whitepaper
June 5, 2025

GenAI for business in action

News
June 3, 2025

Ekimetrics reshapes its executive governance as part of “Elevate”, its 2028 strategic plan to become the global leader in AI deployment at scale

News
May 30, 2025

Ekimetrics China GM Interview: AI-Powered Consulting Reshaping the Market

Blog article
May 26, 2025

Optimizing MMM in-Housing in APAC: Rebuilding foundations and navigating scenarios

Blog article
May 20, 2025

How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling

Whitepaper
May 19, 2025

'Quiet AI' The Invisible Touch in Luxury and Beauty

Whitepaper
May 14, 2025

Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Hong Kong Cocktail Event: Celebrating Ekimetrics' 10-year Anniversary in APAC

September 18, 2025 Location: Hong Kong

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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