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Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

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Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

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News, insights, and events

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Transform marketing decision-making with next-generation Marketing Mix Modeling

Decoding China's GenAI: A Guide for Global Business

Self-AMPLIFY: Improving small language models with self post hoc explanations

Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality

Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM)

Making Effectiveness a Strategic Driver for C-Suite

Retail Media Networks: Good Value, or ‘Good Grief!’?

Marketing’s Seat at the Pricing Table: How can we bring customer centricity back into pricing decisions?

The 2024 Conference on Empirical Methods in Natural Language Processing (EMNLP) has accepted our scientific paper

Magazine supply optimization: How data-centric solutions are changing the game

Winning marketing strategies for consumer brands: benchmarking metrics that matter

We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”

Connect with our Data Science experts

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Transform marketing decision-making with next-generation Marketing Mix Modeling

Decoding China's GenAI: A Guide for Global Business

Self-AMPLIFY: Improving small language models with self post hoc explanations

Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality

Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM)

Making Effectiveness a Strategic Driver for C-Suite

Retail Media Networks: Good Value, or ‘Good Grief!’?

Marketing’s Seat at the Pricing Table: How can we bring customer centricity back into pricing decisions?

​​​The 2024 Conference on Empirical Methods in Natural Language Processing (EMNLP) has accepted our scientific paper

Magazine supply optimization: How data-centric solutions are changing the game

Winning marketing strategies for consumer brands: benchmarking metrics that matter

We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”

Connect with our Data Science experts

The 2024 Conference on Empirical Methods in Natural Language Processing (EMNLP) has accepted our scientific paper