This is some text inside of a div block.
OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

Download to access the full report.

Format
Industry
Expertise
Reset
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Tag Template
Blog article
July 7, 2022

Sustainability: industry’s most pressing, burning platform

Whitepaper
June 30, 2022

Sustainability: Tackling industry’s most pressing, burning platform

Whitepaper
June 21, 2022

The misunderstanding of ROI in Attribution

Whitepaper
May 10, 2022

Overcoming the Overwhelm: The Changing Face of Connected-Car Data

Blog article
April 7, 2022

In-housing Marketing Measurement & Optimization: the benefits

Blog article
April 7, 2022

In-housing Marketing Measurement & Optimization: what’s involved

Whitepaper
March 31, 2022

Marketing Measurement & Optimization: in-housed, outsourced or hybrid?

Blog article
March 31, 2022

MMO: key considerations before you go in-house Executive Summary

Whitepaper
March 19, 2021

Conducting the media mix orchestra to build brand success

Whitepaper
November 3, 2020

Executing for Effect: best practices to maximize the effects of your Facebook campaigns

Blog article
June 8, 2020

Econometrics or Attribution

Blog article

Three steps CMOs need to take now to ride the EV adoption wave

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
Upcoming

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

No items found.
Get in touch

Connect with our Data Science experts

Required*
Merci!
Nous vous recontacterons très prochainement.
Oops! Something went wrong while submitting the form.