No items found.

Success story
How Havea leverages generative AI to accelerate marketing content creation

To support its growth, Havea—a leader in natural health—built its strategy on three key pillars: digitalization, internationalization, and medicalization. To drive this vision forward, the company partnered with Ekimetrics to co-develop an advanced generative AI solution, empowering its marketing & product teams to produce personalized, regulatory-compliant content at scale while internalizing robust data and AI capabilities.
Accelerated production time
for textual assets with high quality and 100% compliance levels
Enhanced engagement and support across channels
(e.g., tailored assistance for pharmacists, consumer service, e-commerce partners)
Reduced time-to-market
Discover
What we did
01
Challenge
- Exponential growth of digital assets as a result of Havea’s exponential growth of consumer, patient & partner touchpoints across channels (e.g., pharmacy)
- Enhancing quality and personalization to ensure a seamless and consistent user journey
- Ensuring content is 100% compliant as Havea has built a longstanding consumer & healthcare professional confidence, evolving in a highly regulated sector
02
Our approach
- Data collection: Connection to internal systems (PIM, Sharepoint) to centralize and curate data, with solid governance to ensure quality and compliance to ensure 100% answer accuracy in the context of natural healthcare products
- Technical precision: Use of multi-agents and intent routing to reduce errors, ensure accurate responses, and improve performance over time
- Intuitive UX: Implementation of a user-friendly interface facilitating adoption by teams, with prompts tailored to product regulatory requirements
- Proactive upskilling and training through a flagship use case, a champions community, and targeted leadership engagement
03
Outcome
- Scalable, 100% compliant content generation in an omnichannel growth context
- Enhanced consumer service through faster, more tailored and relevant responses
- Personalized marketing content generation by channel and geography
Challenge
Our approach
Outcome
Explore
Other Success Stories
Get in touch
Connect with our Data Science experts
Oops! Something went wrong while submitting the form.