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Success story
How Havea leverages generative AI to accelerate marketing content creation
To support its growth, Havea—a leader in natural health—built its strategy on three key pillars: digitalization, internationalization, and medicalization. To drive this vision forward, the company partnered with Ekimetrics to co-develop an advanced generative AI solution, empowering its marketing & product teams to produce personalized, regulatory-compliant content at scale while internalizing robust data and AI capabilities.
Accelerated production time
for textual assets with high quality and 100% compliance levels
Enhanced engagement and support across channels
(e.g., tailored assistance for pharmacists, consumer service, e-commerce partners)
Reduced time-to-market
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What we did
01
Challenge
- Exponential growth of digital assets as a result of Havea’s exponential growth of consumer, patient & partner touchpoints across channels (e.g., pharmacy)
- Enhancing quality and personalization to ensure a seamless and consistent user journey
- Ensuring content is 100% compliant as Havea has built a longstanding consumer & healthcare professional confidence, evolving in a highly regulated sector
02
Our approach
- Data collection: Connection to internal systems (PIM, Sharepoint) to centralize and curate data, with solid governance to ensure quality and compliance to ensure 100% answer accuracy in the context of natural healthcare products
- Technical precision: Use of multi-agents and intent routing to reduce errors, ensure accurate responses, and improve performance over time
- Intuitive UX: Implementation of a user-friendly interface facilitating adoption by teams, with prompts tailored to product regulatory requirements
- Proactive upskilling and training through a flagship use case, a champions community, and targeted leadership engagement
03
Outcome
- Scalable, 100% compliant content generation in an omnichannel growth context
- Enhanced consumer service through faster, more tailored and relevant responses
- Personalized marketing content generation by channel and geography
Challenge
Our approach
Outcome
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