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Marketing Effectiveness (MMM)
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Marketing Effectiveness (MMM)

The new world of marketing measurement: best practice for impact and resilience

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Date: June 26, 2023
Category: Whitepaper
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How can brands develop their measurement to support both the granularity and immediacy of attribution, alongside the whole, long-term picture needed to steer marketing budgets to best effect? Follow our winning strategy to deliver a holistic and consistent platform, with a multitude of levers for optimal performance.

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