Rebuilding Marketing for the Privacy-First Era

This whitepaper presents a unified framework for data-driven campaign optimization built on the integration of four pillars: Data Clean Rooms (DCRs), Customer Analytics (CA), Campaign Performance Measurement, and Marketing Mix Modelling (MMM). Together, these elements form a closed-loop marketing system that enhances targeting, improves measurement, and drives strategic media investment while upholding high standards of data privacy and ethics.