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Marketing Effectiveness (MMM)
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Marketing Effectiveness (MMM)

YouTube creative effectiveness: Three golden rules that could double ROI

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Date: July 23, 2024
Category: Whitepaper
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First published in July 2024, Ekimetrics conducted an independent study, alongside Google, to reveal the impact of ad creative quality on YouTube video performance.

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The updated July 2025 version incorporates 12 brands in the US and EMEA. The original study highlighted a set of creative best practices that drive strong performance, and the updated findings across both US and EMEA markets reaffirm these fundamentals. Download the paper and discover the 3 golden rules of advertisers.

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